Client:

Football Manager

Agency / Studio / Team:

Mox London & Grizzle London

Type:

Motion Design

https://www.youtube.com/watch?v=Lc_ZpbNwPus&t=24s&ab_channel=FootballManager

<aside> 💥 2M+ view/watches across all social platforms

</aside>

<aside> 👀 2nd highest viewed Football Manager trailer in the last 3 years

</aside>

Project Overview:

Football Manager 2021 main feature trailer!💪

This trailer, cut downs, varied aspect ratios and 28 different translated versions in total across all socials hit an incredible 800,000 views in less than 24 hours and is still rising at the time of this post, which is honestly crazy to me - still can't fathom the attention that's it's received.

A big part of this job was figuring out what was done in the previous years in terms of style of motion and mimicking that with a 2020 twist, took a while to wrap my head round but once I was rocking I was rolling with it🤙

After a few weeks of graft from GrizzleTom PaddonTom Carpenter, myself & co - we made something pretty damn cool 👏

FM21_squadGif_loop_1.gif

FM21_cal_loop_1.gif

FM21_calender_loop_1.gif

Being one of the lead Motion Designers on this project I spent quite a lot of quality time with a lot of the individual compositions in this entire piece, but of course all these composition came together from not just me but an incredible team.